Product DescriptionThis digital document is an article from Franchising World, published by International Franchise Association on November 1, 2002. The length of the article is 914 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon. com Digital Locker [...]
Product DescriptionThe eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of [...]
Product DescriptionThe new ‘It’s Your Time’ marketing campaign does a wonderful job of illustrating the power of the Internet as a life-style enhancement, but there’s precious little sense of a service provider USP. . . . More >> Vodafone Germany Reveals Integrated Brand and Marketing Strategy Possibly related posts: (automatically generated) Related posts on brand [...]
ISBN13: 9780750686495 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for [...]
Product DescriptionDesigned to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to [...]
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