Product DescriptionThis eBay guide was written to give you the basics needed to be a successful Buyer or Seller on eBay. EBay can be a great alternative Web Marketing, Computer & Internet Advertising, or Online Promotion tool. So no matter what Industry or Profession you’re in, eBay can be a great asset to small businesses [...]
Product Description This book will guide you through the publishing process step-by-step. You will also find tips and ideas in this book on what to publish to make money. After you have published your book, you will have to learn how to market it. Without a good marketing strategy you are basically throwing your book [...]
Product DescriptionDesigned to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to [...]
Product DescriptionThe field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch [...]
Product DescriptionStrategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this [...]
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