Product DescriptionThe Enlightened Entrepreneur is a unique guide for people who have or want to start their own business, offering a new approach to marketing as the discovery and expression of their company’s spirit. Each facet of the process is examined and accompanied by practical information, business research, personal stories, and real-life examples. At the [...]
ISBN13: 9780814472347 Condition: USED – VERY GOOD Notes: Product DescriptionEffective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach — no complicated theories, marketing jargon, or unnecessary babble — that lets any business take its brand to the next [...]
Product DescriptionMillion Dollar E-mails will teach you step-by-step how to use high -powered words, phrases, and slogans that will grab your customerÂ’s attention and sell! Whether you are selling ideas, a service or widgets, Million Dollar E-mails guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. YouÂ’ll learn [...]
ISBN13: 9780743249386 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product Description In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, [...]
ISBN13: 9780789737090 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product Description“MySpace Marketing is the quintessential low-down on guerilla marketing on the biggest social network on the planet. Marketers big and small need to learn how to connect with their target audiences via social media or get left in the dust. MySpace Marketing [...]
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