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Entries Tagged ‘Communication’

POOR RICHARD’S INTERNET MARKETING AND PROMOTIONS: HOW TO PROMOTE YOURSELF, YOUR BUSINESS, YOUR IDEAS ONLINE. : An article from: Technical Communication

Product DescriptionThis digital document is an article from Technical Communication, published by Society for Technical Communication on May 1, 2000. The length of the article is 968 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon. com Digital [...]

Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package

Product Description This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business [...]

Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication

Product DescriptionUsing dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, [...]

Initial Lust: The Key to Visual Communication and Brand Marketing

Product DescriptionInitial Lust is the first book in the Romancing The Customer series. It focuses on the principles of an an iconic business through a laser-like focus on the wants,needs and desires of a long lasting relationships with your customers. * Customers now expect businesses to demonstrate long-term commitment – this book details how. * [...]

Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

Product DescriptionKey Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.  Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as models for developing new [...]