Don’t Ingratiate Yourself with Customers: The Risks of Changing Your Marketing Mix
Product DescriptionSome marketing and sales professionals allow the maxim of delighting the customer to dictate every move they make, including the prices they change. You should not overindulge your customer. Instead, make sure that you extract fair value for what you deliver. Aggressive and acquiescent actions hinder your own efforts to pursue higher profits. . [...]