Product DescriptionThis digital document is an article from University Business, published by Professional Media Group LLC on June 1, 2005. The length of the article is 1652 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon. com Digital [...]
Product DescriptionThe days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The [...]
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Product DescriptionThe most powerful tool for marketing, branding, direct response, and building customer relationships is email. It’s cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also [...]
Product Description(Wiley Computer Publishing) Comprehensive resource offering coverage of the latest tools, products, technologies, and solutions for one-to-one Internet marketing. The CD-ROM includes interactive checklists and tools for making decisions and writing reports. System requirements not listed. Softcover. . . . More >> One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a [...]
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