Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources
Product DescriptionMuseum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-driven museums. The book is not about selling widgets; it’s about building museum audiences and strengthening institutions. – Robert P. Bergman, director, [...]
