Advertising Promotion and Other Aspects of Integrated Marketing Communications
Jun.01, 2010 in
Uncategorized
Product DescriptionThe eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes. . . More >>
Advertising Promotion and Other Aspects of Integrated Marketing Communications
January 12th, 2010 at 12:00 am
The book I purchased was used, but looks new. It was shipped fast. I would buy books again from this seller.
Rating: 5 / 5
January 12th, 2010 at 2:30 am
International Edition is exactly like the regular edition, only way cheaper! Seriously consider buying this instead!
Rating: 5 / 5
January 12th, 2010 at 3:37 am
This is one of the best textbooks I’ve used while pursuing my MBA. Instead of being mired in academic theory, this focuses on real-world, applicable concepts. In a sea of boring, overly theoretical (and ridiculously overpriced) textbooks, this is a standout – two thumbs up!
Rating: 5 / 5