Product DescriptionMarketing performance measurement and management (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performa. . . More >>

Marketing performance measurement and management: Marketing effectiveness, Performance management, Rate of return, Performance indicator, Business process, . . . management, Marketing mix modeling