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"We can target consumers so well through casual games…We have all the power of the internet, all the production value of the 30-second spot, which companies spend millions of dollars on to get just right, and then you have the click-through — it’s the perfect storm of advertising."

Nolan Bushnell, the ‘godfather of video games’ and chairman of the board for NeoEdge, an advertising-based video game company | AdAge

adage.com/madisonandvine/article?article_id=129521

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