Introduction to the video advertising industry in the UK. Pre, mid and post roll ads along with interactive formats, branded content, video overlays and video hot spots are all discussed by Thiago de Moraes of CHI & Partners, Bruce Daisley from YouTube, Chris Bailes from Starcom, Ed Turner of iLevel and Tim Hussein from BSKYB. JUMP TO: 01:15 | Pre, mid and post roll 01:40 | Interactive video formats 01:55 | Video overlays 02:28 | Branded video content 03:20 | Video hot spots Discover more about video advertising standards and best practice at: www.iabuk.net