Web 2. 0: A Strategy Guide: Business thinking and strategies behind successful Web 2. 0 implementations
May.01, 2010 in
Home Video Marketing
- ISBN13: 9780596529963
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionWeb 2. 0 makes headlines, but how does it make money? This concise guide explains what’s different about Web 2. 0 and how those differences can improve your company’s bottom line. Whether you’re an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2. 0: A Strategy Guide illustrates through real-life examples how various businesses, large and small, are creating new opportunities on today’s Web. >
May 1st, 2010 at 3:21 am
A friend of mine really likes this book, so I got it. And, it’s probably to most useful summary of the new ecommerce and Web 2. 0 at work. More than other descriptive works, this has substance. Well anchored in with successful examples.
Rating: 4 / 5
May 1st, 2010 at 4:34 am
if you’ve ever considered starting a web business, this books presents many examples and thought provoking questions keep you in the right direction.
Rating: 4 / 5
May 1st, 2010 at 5:17 am
Amy Shuen has a firm grip on the long tail. Get your face in this book and don’t blink while she takes you on a fascinating journey to the tipping point fueled by the wisdom of crowds. My space on the shelf for this book is empty because her book is always in my hand. I bought several copies of her book as gifts for friends.
Amy Shuen is to the world of Web 2. 0 as Ludwig van Beethoven’s influence is to the world of music. Her impact on web strategy is comparable to da Vinci’s impact on art. She is ahead of her time. Get her book before the ground swell from tribes of new influencers leaves you in a wikinomic downturn.
I have been in the web business since the early 90s. I am a professional technology consultant and thought leader. I have a huge collection of books, papers, & resources related to my industry and Amy’s book is my most prized possession. I recommend getting extra copies for you and your colleagues.
One snippet from this book clearly explains how a small strategy adjustment saved a tremendous amount of money for a well known company. Depending on your reach, this tiny snippet can help save you $1,000′s – $1,000,000′s. I would spend far more than the price of this whole book for this one snippet.
One last flckr of thought. What if your competition already has this book?
Get yours now.
Click on my username and view my profile to access a web page link that contains videos and other resources of Amy presenting some of the information in this amazing book. Please let me know how I can help you.
Rating: 5 / 5
May 1st, 2010 at 6:07 am
I got about halfway through the first chapter of this book and realized that as immersed as I am in Internet culture, I really wasn’t going to take away much value from this book. The tactical questions at the end of each chapter could certainly be useful, and the endnotes and bibliography were fantastic. But for someone who uses the Web regularly and is heavily involved in social networking, I wasn’t taking away a whole lot from it.
Rating: 2 / 5
May 1st, 2010 at 6:08 am
This book explains how successful Web 2. 0 companies do what they do.
Author Amy Shuen says the biggest challenge to a company’s success in this area is to convert from an engrained culture of competition to a culture of collaboration.
What’s new about Web 2. 0, she says, is that both businesses and individuals can make money by providing services to customers for free. How? Web 2. 0 allows online users to interact, combine, remix, upload, change, and customize content for themselves. This online DIY self-expression benefits businesses and other users. For example, Flickr bases its photo sharing and storage site on a “freemium” business model.
In the collaborative innovation model, Shuen says, the entire perspective of innovation changes. Consider how Apple’s iPod is manufactured. Apple conceives, designs, and oversees the innovation and creativity of many external suppliers, creators, affiliates, and partners to support an innovative product and service.
Shuen’s “big three big takeaways” for developing a Web 2. 0 business plan:
Online network effects are a powerful multiplying force.
A few active uploaders can create online critical mass and community.
Viral distribution and cooperative advantage can build eco-systems rapidly.
Rating: 5 / 5