Creative Video Marketing – Case Study: The Astronomers
Mar.15, 2010 in
Home Video Marketing
Creative Video Marketing Case Study: The Astronomers with Michael Weise, director of Hardware Wars
One Comment on “Creative Video Marketing – Case Study: The Astronomers”
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March 15th, 2010 at 6:57 pm
I sell a large number of DVDs using a very simple DVD marketing strategy.
In every order that is assembled to ship, I always include one or more extra DVD titles as a bonus before it ships.
The DVD titles I include are cleverly disguised marketing pitches for other DVD titles. They give some useful content, however ultimately ask for a sale.
I always find a way to cross promote at least 3 other products or services which are related to the DVD theme. It’s very effective.