• ISBN13: 9780750686495
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionThe tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an int. . . More >>

Destination Marketing: An Integrated Marketing Communication Approach