Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition
Feb.14, 2010 in
Home Video Marketing
Product DescriptionThe field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the m. . . More >>
Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition
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February 14th, 2010 at 5:48 am
Worst experience on Amazon. Ordered book but never received it. Tried to contact seller 3 times and no response. Finally had to file a claim to get my money back. Will not purchase from this seller again!
Rating: 1 / 5
February 14th, 2010 at 8:40 am
Very fast shipping, book looks brand new, great price! A pleasure to work with. Would definitely order from again.
Thank you.
Rating: 5 / 5
February 14th, 2010 at 10:16 am
This book is theoretical and full of examples of applied theories of advertising. It is presently being used at an AACSB accredited University in the Marketing department and students do enjoy it because of its current content and entertaining format.
Rating: 5 / 5
February 14th, 2010 at 11:35 am
I was very pleased with the condition and arrival time for this book. I would most definitely order from this outfit again.
Rating: 5 / 5
February 14th, 2010 at 1:44 pm
This has been a very informative book in relation to the information contained in it about media planning. I am beginning to gain a greater insight into how media planning works. The book explains marketing as it relates to media and the whole media planning process.
Rating: 4 / 5
February 14th, 2010 at 11:28 am
I don’t think one can be an expert solely through this book