Product DescriptionHow Brands and Marketing Are Evolving Together, written by John Hayes (American Express, EVP Advertising & Global Brand Management), focuses on topics such as the art of building and growing a brand, best marketing for the buck, the golden rules of marketing, the everlasting effects of the Internet and technology, public relations, advertising, the future of marketing and other important topics. This chapter features “real world intelligence” knowledge excerpts on m. . . More >>

How Brands and Marketing Are Evolving Together

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