Product DescriptionPR: A Key Driver of Brand Marketing, written by Patrice A. Tanaka (Patrice Tanaka & Company, Inc. , CEO and Creative Director), provides an insider’s knowledge for companies of all sizes on how to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also discussed include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation. . . More >>

PR : A Key Driver of Brand Marketing