Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
Feb.13, 2010 in
Home Video Marketing
- ISBN13: 9780470442555
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionLearn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cyber. . . More >>
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February 13th, 2010 at 12:44 am
Thoughtfully written, information-packed. If you want to know how to market your product/idea/mission in today’s ever-changing media landscape, then this book is for you. The author gives expert insight into the world of social media, which is especially helpful to those who grew up reading newspapers. You’ll learn everything you need to know about word of mouth marketing/social media. . . and why you need to know it. It’s a five star!!
Rating: 5 / 5
February 13th, 2010 at 1:05 am
The name fits just perfect. Cakim’s book is all about Implementing Word of Mouth Marketing. This is one of the best books I have read on the subject and the best one showing how to create and manage successful WOMM programs.
`Implementing Word of Mouth Marketing’ is like a WOMM manuel with step by step instructions filled with great advice. I couldn’t put down my pen from taking notes. There are insightful `tip’ boxes throughout the book. I had them all typed and posted on our office wall. The `assessment worksheet’ included at the end of the book provides a ready-set-go WOMM program planning and helps to tailor an error free WOMM program.
I am running a WOMM company and would like to thank Idil Cakim for the insightful ideas that inspired me and my team.
`Implementing Word of Mouth Marketing’ is a must read for anyone who is in the marketing business. This book is just on time.
Rating: 5 / 5