Marketing 2. 0: Bridging the Gap between Seller and Buyer through Social Media Marketing
Feb.10, 2010 in
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Product DescriptionEndorsements “Marketing 2. 0 is an essential online playbook for any small or medium-sized business executive. Bernie teaches how to create and develop winning strategies on the web that will attract people to your company and your employees through relationship building and content marketing. If you implement the strategies and tactics in this book you’ll reduce or eliminate outdated marketing practices and you will drive new business — as well as keep mo. . . More >>
Marketing 2. 0: Bridging the Gap between Seller and Buyer through Social Media Marketing
February 10th, 2010 at 9:39 pm
I am currently involved in marketing 2. 0 activities and I wish I had the benefit of a book like this earlier. I particularly like the case studies and analogies Bernie Borges includes which are very helpful. There is a lot of very useful information to help better understand and navigate the 2. 0 universe. Smaller and mid-sized companies are leveraging 2. 0 to their advantage, and he does an excellent job of explaining why Marketing 2. 0 should matter to your business strategy regardless of what industry you are in.
Rating: 5 / 5
February 10th, 2010 at 11:51 pm
Marketing 2. 0 hits the social media marketing nail on the head, providing a blueprint for inbound marketing success.
The author explains how the effectiveness of traditional broadcast, interruption-style outbound marketing has been disrupted by the buyer’s ability to filter unwanted content and interruptions out.
He then explains how inbound marketing, including the use of social media, is used to tap into the conversations that are already going on in your market. Finally, he explains how to develop a proper content strategy, community development plan and proactive engagement strategy for inbound marketing. Inbound marketing is what Marketing 2. 0 is really all about – a different approach to marketing which attracts buyers, educates them about your brand, company and products – before the first sales engagement ever takes place.
Marketing 2. 0 has saved me valuable time in understanding how to leverage social media and inbound marketing to cost effectively market our products today – and to evolve how we interact with our market using Web 2. 0 technologies.
Rating: 5 / 5
February 11th, 2010 at 1:51 am
I would recommend this book to anyone who wants a good orientation on how to get inducted into social media marketing and apply it to their business. Bernie’s adeptness and knowledge in the subject is demonstrated in many ways. To start with explaining the typical inhibitions of SMBs towards Social Media then lead the reader into Social Media strategy followed by tactical ideas and some useful tips. The best part are the anecdotes and case studies relevant to the context. True to his commitment of being transparent, he has given credit to each reference made in the same page. But I have a couple of suggestions:
1. Since the book covers a lot of topics , it would useful to summarize after every few sections. This will help the reader to get the assimilate the right message and move on
2. While the author has given enough case studies, I believe it will be useful to take up an imaginary organization and give a step by step instruction on how to initiate social media marketing. This will be really useful for starters.
I would love to read it again and use all the resources shared by the author, of-course with due credits passed on to the right people.
Rating: 5 / 5
February 11th, 2010 at 2:11 am
I read this book after attending a lecture by Bernie in Tampa. This is a blueprint for the necessary steps to begin a marketing presence in web 2. 0. I have actually written a job description for a new marketing employee using Bernie’s book and ideas as the basis for the new position.
A must-read for marketing, sales and busiens developemnt professionals.
Rating: 4 / 5
February 11th, 2010 at 2:55 am
Bernie combines strategic thinking with practical and tactical advice. I especially benefited from the chapter on “Blogging” where he lays out a process for preparing to blog by finding and evaluating other blogs before you set your strategy or launch your blog. The author also eats his own dog food as is readily evident on his web site and blog at [. . . ]. My copy is all marked up, highlighted and tattered – just the way a good book should be!
Rating: 5 / 5