Product DescriptionThis digital document is an article from Communication World, published by International Association of Business Communicators on January 1, 2010. The length of the article is 1007 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser. Citation DetailsTitle: Event marketing takes cent. . . More >>

Event marketing takes center stage: in Poland, events large and small are playing an increasingly important role in the marketing mix. : An article from: Communication World