Conversation Marketing: Internet Marketing Strategies
Feb.10, 2010 in
Uncategorized
Product DescriptionThe Internet offers a unique, two-way marketing medium. Used correctly, it can help organizations of all sizes to get attention, attract customers, and build sales. From design to content and search engine optimization, this book provides a complete model for successful internet marketing in organizations of all sizes. . . . More >>
February 10th, 2010 at 9:10 am
Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I found it to be a good, albeit short, read.
Since the book IS so short, this is a quick read for anyone looking for ideas on a different approach to marketing their goods or services. It’s to the point and delivers some good food for thought.
Overall, I’d recommend Conversation Marketing although it won’t give you a brand spanking new approach to try. There are a lot of books that touch upon this concept (Seth Godin talks a lot about it in his books) so the odds of you having read other works that deliver the same basic message are pretty good if you’re into this sort of thing.
Rating: 3 / 5
February 10th, 2010 at 9:46 am
It’s abundantly clear to me, after reading “Conversation Marketing,” that Lurie knows how to ring the cash register for his target audience. This book is the first sound marketing advice I’ve run across, where the writer is an expert marketer who happens to specialize in the Internet. I appreciate his step-by-step advice, using common-sense analogies, so that I can finally understand just what all the fuss is about.
Rating: 5 / 5
February 10th, 2010 at 12:36 pm
This book is so easy to read, but fills you with so much information. I reccomend this to anyone that wants to see a new angle on how internet marketing works. I could not put the book down. I plan to read it again it is that good!
Rating: 5 / 5
February 10th, 2010 at 1:24 pm
As author Ian Lurie is the first to admit, “Internet marketing feels just a little, well, dirty. ” But the veteran marketer maintains it doesn’t have to be this way. Enter his avant garde approach to e-commerce, coined “Conversation Marketing. ”
Throughout his affable guide to (gasp!) ethical internet marketing, Lurie systematically debunks the stigmas surrounding internet marketing to showcase the shady field in its purist form: as a highly efficient and effective means of marketing.
Through case studies, keen analogies, and step-by-step approaches, Lurie steers clear of loaded-down techie jargon in favor of a light, cocktail-party style chatter about his favorite subject: internet marketing that works.
And as you read on, you’ll find Lurie a gifted conversationalist. Never smug or abstract, this eighty-nine-page book keeps it short and pithy, and you’ll walk away feeling a little more intelligent, if only because you finally get what an RSS feed is.
An important note: although this book’s title is aimed at internet marketing, the business strategies it espouses are solid advice for any entrepenuer or business leader. A great graduation gift or book club choice, anyone interested in commerce and/ or internet technology would benefit from reading it.
Like Lurie’s writing style, this book is light on the wallet and compact for transit. An indispensible marketing guide that sells for a mere $19. 99? Nothin’ dirty about that.
Rating: 5 / 5