Strategic Integrated Marketing Communications
Feb.09, 2010 in
Uncategorized
- ISBN13: 9780750679800
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionThis exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i. e. the share of th. . . More >>
February 9th, 2010 at 10:25 pm
The book was in an ok condition. The cover was a bit bent but it is serving its purpose for my class.
Rating: 3 / 5