Product DescriptionThis year, total Web-generated business revenue will reach $132 billion aided by promotional budgets totaling $13. 1 billion, or 10% of expected revenue generation. Where the money is spent online and offline is key to today’s Web businesses. What’s a website to do? Online banner ads? E-mail marketing? Website contests and sponsorships? Print display advertising? Direct-mail marketing? In the newly realistic website promotional picture of the year 2000, sites are . . . More >>

Real Numbers Behind Successful Website Promotion 2000

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