Poor Richard’s Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition
Jan.16, 2010 in
Uncategorized
Product DescriptionHere is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market. . . More >>
January 16th, 2010 at 1:14 pm
In general the book contained good information and resources. I used several of them to get media contacts and send out news releases. There was one glaring exception to this, however. The data available from Imediafax turned out to be riddled with errors and way out of date. Other than this, I found the recommended resources to be very good. The book is well writted and is very understandable. It is also very complete – covering everything from how to build a web site to how to create newsletters and discussion goups. I would recommend the book.
Rating: 4 / 5
January 16th, 2010 at 2:48 pm
We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don’t really intend to be there for the consumer. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.
Rating: 1 / 5
January 16th, 2010 at 5:41 pm
We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don’t really intend to be there for the consumer. We have since spoken with others who purchased the book and they were also disgusted and very disappointed. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.
Rating: 1 / 5
January 16th, 2010 at 6:36 pm
I enjoyed reading this book. There were many suggestions to promoting a web site – some of which I followed. One big mistake I made was using a list from Imediafax. I agree with the previous writer. Their data is way out of date. The most valuable information I learned is how to properly write a press release. This book shows you step-by-step how to create a press release and e-mail it out. I had a lot of success with mine.
Rating: 4 / 5
January 16th, 2010 at 9:17 pm
. . . then you must attract people to it. Many classic proven marketing techniques can be employed faster, easier and cheaper today using new (electronic) tools. The web site replaces the brochure and the media kit while email replaces Postal mail. Peter Kent and Tara Calishain build a foundation and then cover registering your web site, getting the word out and promoting the inexpensive way-with email. You will learn about affiliate programs, tracking results, electronic news releases and more. For coverage, click on Table of Contents in the left-hand column of this page. As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I highly recommend this book to anyone who is in business. DanPoynter@ParaPublishing. com.
Rating: 5 / 5