The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Jan.15, 2010 in
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Product DescriptionNot since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding — a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly “get it. ” This deceptively si. . . More >>
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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January 15th, 2010 at 7:44 am
For anyone in the business of branding, marketing or advertising, don’t waste your money on this one. The book is nothing more than fluff, with no substance or insight. A definite zero.
Rating: 1 / 5
January 15th, 2010 at 10:34 am
The book is really a skim on branding. . . brightly colored it is. . a what’s missing in branding, it isn’t
Rating: 3 / 5
January 15th, 2010 at 11:41 am
This book is concise. And I’m thankful for that. The content in this book is boring and lacks direction. The Brand Gap merely provides an laconic reiteration of fundamental marketing principles that most educated readers should be thoroughly familiar with. This disappointing book provides no innovative material and really doesn’t provide any tangible arguments for bridging the brand gap.
Rating: 1 / 5
January 15th, 2010 at 12:16 pm
This is an easy book, filled with a lot of fluff and buzz and tasty grapics. The book is small, and can be enjoyed in one sitting. That said, i like this book. There is no deep thinking or new discoveries within the covers, and if you are looking for a “destination”, you will not find one. But if you are willing to enjoy a small journey into the land of brands then you will find beauty and grace and be rewarded for that. A refreshing read, some of the things we all know, some are new found discoveries. . . . My company is doing web and graphic design and multimedia, and lots of our people like this book very much.
Rating: 5 / 5
January 15th, 2010 at 2:59 pm
If you need to understand branding, you need this book. Unlike many business tomes that read like consultant voodoo, this one is authoritative, practical and as gratifying to look at as it is to read. I finished Neumeier’s book energized with new ideas and ways to apply them.
Rating: 5 / 5