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5 Comments on “Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today”

1. 
   K. Mallo
   January 14th, 2010 at 8:54 am

   Online Marketing Success Stories: Insider Secrets From the Experts Who Are Making Millions on the Internet Today Rene V. Richards is a must have for anyone running or thinking of beginning an online business. The book provides background information and current contact information for over 65 successful online business ventures. Tips and tricks of the trades are provided in an easy-to-follow format. While some of the stories are presented in interview format, others are presented as stories. There are multiple other sections which provide additional summaries of the best tips available from insiders of the trades. All of the information is helpful and intriguing, and it is highly recommended, with a 5 star rating overall.
   Rating: 5 / 5

2. 
   Ryan W. Worthy
   January 14th, 2010 at 10:40 am

   Richards provides many different stories from both small and large businesses which were successful online. She also summarizes the key points from these stories into simple, easy to follow guidelines for your own internet marketing. From each story, you can get a lesson to apply to your own business – and the reading is more interesting than a normal textbook. Also, each story contains a tip for new online businesses or those wanting to refresh their strategies. Since so much of online marketing is about websites and email mailing lists, these topics are also covered in depth. Overall, a useful book to provide you with some tips on how to make the most of your online advertising dollars whether you are just starting out or just want to be even more successful than you already are.
   Rating: 5 / 5

3. 
   E. Davis
   January 14th, 2010 at 1:11 pm

   I was expecting more specific advice in this book. There were many success stories, but it felt more like advertisements for their websites than actual tools to succeed. When “success stories” (some of these businesspeople were still working their regular jobs because they couldn’t afford to quit yet) were asked for tips they were often very vague such as “be persistent and don’t give up”. That doesn’t give me the actual steps they took to begin or what very specific things worked and didn’t work. I’m not really sure who this book would benefit. It’s not specific enough to actually implement very much of the info, yet it’s not written in an inspiring way either so it’s not just a “for fun” read either. Sorry, I really wanted to like this book and was disappointed.
   Rating: 1 / 5

4. 
   Compay
   January 14th, 2010 at 3:58 pm

   Let me preface this review by pointing out that six of the seven reviewers that gave this book five stars have something in common: They only review books from Atlantic Publishing, and each reviewer rates the exact same books five stars each. Take that for what it’s worth, now on to my review.

   If you’re in the market for a book that will inspire you as a business owner, then this is what you’re looking for. But if you’re expecting a book that will offer real insight on techniques to improve your business, this book will disappoint.

   There are two main issues with the success stories contained within this book. The first is that the majority of stories are from the owners of very obscure websites. One Amazon reviewer seems to suggest that the stories read more like ads than anything, and he does seem to have a valid point.

   The second major issue is that most the success stories seem to involve sites that generated significant revenue from the late 1990′s to about 2002. If the companies mentioned in a 2006 book were so successful, it seems odd that many of those sites are no longer online in 2009. Furthermore, tips on what worked for an e-commerce website back in 2001 aren’t particularly useful for an online storefront developed in 2010. This ties in to the fact that the chapter on website development is extremely brief, and would offer no real search engine optimization help even to online marketing newbies.

   At an absolute best, you might pick up a handful of useful ideas from some of the stories shared by business owners. Most of their suggestions are vague, and often don’t involve techniques that someone can replicate. Rather than try to absorb dozens of different ideas from dozens of site owners, it seems more practical to purchase a book where a single author offers techniques that worked for his or her own clients. The stories in this book make for interesting reading, but ultimately they won’t offer sound techniques for online marketing in this day and age.
   Rating: 1 / 5

5. 
   L. Salazar
   January 14th, 2010 at 5:53 pm

   Rene V. Richard offers a comprehensive look at multiple “real world” success stories of on-line marketers. Then, when you as the reader come to terms with the fact that regardless of what you may have heard, success is possible in such an ultra-competitive market, Richard gives information, hints, strategies and techniques to help anyone achieve higher profits from a smaller investment. A worthwhile read if the world of online marketing appeals to you – even just a little bit.
   Rating: 5 / 5

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