Product DescriptionThis package, consisting of text and Harvard cases with accompanying decision analysis spreadsheets, shows how marketing analysis can be integrated into the process of making marketing decisions. It encourages students to explore real-world marketing problems with the help of decision-analysis software and demonstrates how the manager without technical training can learn to use the marketing science support tools that are now available. Features include: the instruc. . . More >>

Marketing Analysis and Decision Making: Text and Cases With Spreadsheets

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