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2 Comments on “Email Marketing: An Hour a Day”

1. 
   Richard C. Bingham
   January 13th, 2010 at 1:30 am

   I am vitally interested in the topic of email marketing and wish to use it more effectively to promote my website [. . . ], so I purchased this book based on the single review and sadly the title and subtitle. After reading half of the book I discovered that this book is for large companies that have large marketing budgets. If you have the budget to out-source your email marketing campaigns this book might be useful, but if like mine your business is smaller or entrepreneurial in nature this book won’t be much help. The subtitle “An hour a Day” captured my attention, but was not mentioned once in the introduction or first half of the book. My guess is that IF you could out-source your email marketing then you MIGHT be able to handle it in an hour a day. The authors come from their experience in working in their internet marketing service, and it appears that this book is a means of promoting their services, which is okay. Some of the insider jargon used in the book makes it difficult for the average reader. In purchasing this book I expected to learn techniques and methods that I could implement, unfortunately this book didn’t deliver for me. For my money Simms Jenkins book, The Truth About Email Marketing, was much more helpful reference.
   Rating: 2 / 5

2. 
   D. Hendricks
   January 13th, 2010 at 2:16 am

   Jeanniey Mullen and Dave Daniels have written an easy to read, accessible and rewarding guide to email marketing that will appeal to both the novice and the trained professional. As a experienced email marketer, I found this to be a interesting read and even with more than a decade of experience I learned something new on almost every page.

   This book spells out how to develop and execute your email marketing campaigns more effectively than any other book on the market today. It draws from the authors’ deep experience as practitioners and analysts, as well as their experience as vendors and customers. In short, they have the perspective from their experience that benefits all types of readers. Those new to email marketing will get the boot camp they need; those with more experience will find new tactics and information that will freshen their approaches.

   If you want to learn about email marketing – or learn more about how to be more effective – I recommend this book highly.
   Rating: 5 / 5

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