Product DescriptionThis digital document is an article from Gale Encyclopedia of E-Commerce, brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses. The length of the article is 2819 words. The article is delivered in HTML format and is available in your Amazon. com Digital Locker immediately after purchase. You can view it with any web browser. Provides access to the world of Internet comm. . . More >>

PROMOTING THE WEB SITE: An entry from Gale’s Gale Encyclopedia of E-Commerce