Product DescriptionTranslating the clickstream data in Web server log files into useable information about the characteristics of the consumers who visit Web sites has been a major challenge. This book describes two novel contributions to addressing this challenge. The first is the application of top-down grammatical analysis to clickstream data to infer consumer characteristics. Like top-down approaches to the grammatical analysis of language, this approach specifies sequential pat. . . More >>

The Web Ad Schema and Grammatical Analysis for Web Advertising Sites: Using Grammatical Analysis to Identify the Consumer Characteristics of Visitors to Web Advertising Sites