Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Jan.12, 2010 in
Home Video Marketing
- ISBN13: 9780321489821
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionYour web site is a business–design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren’t businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good–it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It’s time to make web sites accountable. It’s time to make design decisions b. . . More >>
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
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January 12th, 2010 at 2:59 pm
I purchased this book because I need some insight how to design compelling landing pages and web sites for online marketing in the computer software industry.
It gives examples how a lot of the popular sites are becoming social utilty sites that enable customer service based on the reviews, how things are done and what kind of techniques work when buyers want to buy certain products or services.
This book gives an overview and comparisons how websites have better and compelling websites for ROI. This is a good resource and reference for a budding web professional who knows little about online marketing. She also gives helpful tips on several situations.
Rating: 4 / 5
January 12th, 2010 at 4:25 pm
I’ve been working in web marketing for longer than Mr. Loveday, and I can tell you that this book is utter crap. Using VERY fuzzy mathematics, he attempts to give some suggestions on how some changes to style and content can boost your ROI. Flip through the book, and you’ll immediately wonder why you’re taking style and content advice from a book with so little of either. Methods vary from outdated to downright foolish, and the numbers are so bad that they border on unethical. There are tons of great books on Amazon addressing this topic, and this one is a total waste of money. Buy Kevin Potts instead, you’ll find it much more helpful and current.
Rating: 1 / 5
January 12th, 2010 at 5:42 pm
EXCELLENT book for business focused websites! I’ve read it once already and have exhausted my post-it flags marking pages. A great starting place for creating a profitable website – just don’t expect to “get rich quick”. This book doesn’t promise to make you a millionaire overnight, but it does give you solid tools to build a successful business presence on the web. Not a programming manual or template book, just solid advice on how to do it right!
Rating: 5 / 5
January 12th, 2010 at 6:43 pm
I’m one of those persons that love books, bookstores, and stores like Office Max and Staples. I love the feel of a glossy paperback book cover, sight of rows of colorful pens, and am perfectly willing to spend 15 minutes figuring out the very best type of manila folders to buy.
The first thing I’d like to say is I love how it feels. It’s just under 200 pages of smooth pages with light colored tabs, pull quotes and readable font size. My copy has little red sticky tabs all over it. This indicates the content is as delightful as it is to hold in my “bookaholic” hands. Everyone who has an ecommerce web site should buy Web Design for ROI, by Lance Loveday and Sandra Niehaus.
After doing my holiday shopping online again this year, I was often reminded of this book. The point of Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads is to turn browsers into buyers. You may hear this referred to as “funneling customers”. My favorite parts of the book are chapters 8 and 9, which cover the shopping cart purchase process and forms design. They list common visitor questions on page 157, which every purchase path designer should be prepared for.
The book includes examples and resources all throughout the pages. It’s absolutely not too technical to read. The writing is friendly, witty and warm. The authors guide you step by step and you can begin implementing even the small things right away.
If you’re looking for gift ideas for your favorite web site designer, or your web site is suffering from abandonment blah’s, this book is on my strongly recommended read pile.
Rating: 5 / 5
January 12th, 2010 at 9:08 pm
As a small search engine marketing company, we have been looking for years for a true guidebook to hand out to our clients on how to improve conversion rates. I am quite sure we have found it now with this book. In fact, we have purchased several copies and hand delivered them to the web teams AND marketing teams across the organizations at each of our clients. By reading the clear, concise and actionable guidelines and examples set forth in the book, a light bulb has gone off in many of their heads. As the book shows, it’s not just about driving traffic anymore. It’s also what you do with that traffic that is really what enables successful online marketing. With higher conversion rates already (with just a few of the authors’ minor best practices employed), we have been able to open the flood gates even more on the traffic flow since it is now converting better.
I truly think this books does the best job of outlining the process for improving online conversion rates for the modern web marketing world of any that I have read.
That is why we definitely recommend this book. It can be read, understood and acted upon by folks across entire management, marketing and web organizations. I just hope more online marketers and clients leverage it as it makes our traffic generation piece that much more successful.
Rating: 5 / 5