Marketing Engineering/Tutorial Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
May.27, 2010 in
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Product DescriptionThis text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques. . . . More >>
January 12th, 2010 at 12:44 am
I want to know content listing from this book
Rating: 5 / 5
January 12th, 2010 at 12:48 am
The book is o. k. , but the software is full of bugs.
Rating: 1 / 5
January 12th, 2010 at 2:47 am
As mentioned by many people, this textbook does not provide very deep insights about modeling itself. Rather, it covers broad, basic marketing concepts. I am using this book to understand/review those basic concepts from modeling/quantitative perspective. It is always helpful to see marketing tactics with numbers and formulas, not only with qualitative explanation.
Rating: 4 / 5
January 12th, 2010 at 4:54 am
The content and tutorials of this text are useful. They will familiarize the reader with the types of tools and methods that are used to support marketing decisions.
In many cases the inputs of the analysis exercises are given and too subjective to duplicate the results with alternate data. However, the processes help organize your thoughts.
I’d recommend this book to anyone looking to develop a general understanding of marketing analytics.
I also found the software a bit buggy but usable none the less.
Rating: 4 / 5
January 12th, 2010 at 5:42 am
I bought this book for an advanced marketing class in my MBA program. The authors explain in detail the elementary topics which are covered in basic marketing class. For e. g. they talk in detail about segmentation, but they fail to explain thoroughly clustering and factor analysis. The tutorial also lacks depth and does not interpret the numbers.
Rating: 1 / 5